Oh Baby Has Expanded!
We’re so excited to share that Oh Baby has grown into another space, created to better serve our community of parents.
The Collection by Oh Baby offers a curated selection of new styles from brands you know and love, chosen for their quality and longevity. Alongside it, Oh Baby! Consignment Co (boys/girls shop) is where you can shop gently used styles for less, giving beautiful pieces a second (third, or forth) life.
Together, these three stores reflect our mission to create an enjoyable shopping experience while supporting a more sustainable “Reduce, Reuse, Re-Love” ecosystem for children’s clothing. We carefully select both new and pre-loved pieces that are made to last through multiple little ones.
More than anything, we hope to build a space where mamas feel encouraged, supported, and inspired. We’re so happy you’re here and we hope you love it as much as we do
How We Started
A little introduction ~
My name is Brielle, I am a 27 year old mama from Kelowna. I have a very supportive partner who works out of town most of the time, a beautiful 3 year old little man who I am in absolute awe of every single day and the world's most amazing mom, Carrie! (ok I know I'm biased, but she is pretty awesome).
I dreamt of starting this business because I love shopping for my little one (who doesn’t?), but I felt something was missing from the children’s clothing stores I visited and wanted to fill that gap: a quality, sustainable, local, and PRE-LOVED shopping experience. I envisioned a boutique location for an enjoyable outing and, for baby’s nap time, the convenience of a fully online pre-loved shop.
But starting this business with my baby only 5 months old meant time was so precious, and I wanted to spend as much of those early years together as possible. This is where my amazing mom came in. It was the best thing that could have happened. The time we’ve spent building this together has been priceless, and my dream has become our shared reality. I am so grateful for it, and we are so excited to share it with you.
Now, we’re proud to bring that vision to life for mamas everywhere. We offer quality new and consigned clothing for girls, boys, and gender-neutral options from newborn to 6 years old. We started online in April 2021, followed by our first Kelowna boutique location in October 2021. In 2023, thanks to the support of our community, we expanded into two locations.
And in 2026, we outgrew our shops again (thanks to you guys!). We can’t wait to see what the future has in store!
Our goal is to become a quality boutique for children’s clothing and help mamas dress their Littlest Loves through a relaxing and enjoyable shopping experience. We hope to create a sustainable ecosystem where families can reduce, reuse, and recycle quality children’s clothing so other little ones can love it next.
Through our consignment program, we also support local mamas in earning money from their children’s wardrobes, giving new life to barely worn, adorable pieces their little ones have outgrown so quickly.
We’re manifesting all the good and all the possibilities for the future, and we’re so excited for where this journey will take us.
~ A Couple Mamas & My Little Man